

Part 2: Levelling the field via media
There's no wonder why there are sites such as Women Talk Sports, amongst a few others. Women's sport, unless it is during a momentous...


Part 1: Is digital media the answer for women's sports?
We saw it last year with the Rio Olympics: female athletes are not treated in the same way that the men are. Media focuses on what they...


Less about sport and media; more about sport as media.
We all know about the power of digital media and social media - its power as a marketing tool, as an analytic tool in boosting companies...